Ford Motors

We were part of a larger group tasked to create an obscure piece which had to be filmed and then used in the monitors of the then new Ford Fiesta TV advert, which started airing in September 2008.

We created hundreds of air art shapes in a specified colour palette which where then dropped from 40feet onto a very larger white stage. The camera filmed from above and then replayed the piece backwards and in slow motion which produced a short but stunning piece of footage.